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Design Styles

This page outlines the growing influences on our design styles and brand choices for the Mixed Coast Collective.

We aim to represent the diversity in our members, expertise, and approaches through a lens of weaving data and stories for change.

Why are we the Mixed Coast Collective?

Mixed

"Mixed" represents the diversity of our members, expertise, and approaches to addressing pressing issues for our communities, like the climate crisis and environmental racism. 

 

We intentionally centre and uplift Black, Indigenous, Racialized, and Migrant peoples, as we are the peoples most impacted by the growing climate crisis and ongoing oppressions.

Coast

Broadly, "coast" evokes the intersections of Land and Water, and the environmental protections necessary for both to thrive. "Coast" also references the coastal communities of eastern and western Ktaqmkuk (Newfoundland) connecting to form the Mixed Coast Collective.

Collective

We reject Capitalism and its failing individualist responses to the Climate Crisis, instead committing to collective action toward Liberation and LANDBACK.

Our Logo

All hands in for climate justice

After considering a variety of coastal and environmental imagery to represent our focus on climate justice, we found our draft logos would be repeating patterns of shorelines and the beloved lighthouse we've seen a few too many times.

 

Instead of being a lonely beacon of light in a dark night for ships in search of climate justice, we decided to go all hands in for climate justice.

The eight people coming together with their hands-in represent the goal of collective Liberation and LANDBACK, with all taking part.

 

As a whole, the group also appears to blossom like a flower. This lends well to the natural circle shape, and the border used to bring everything together.

The use of lowercase text in the title circling the outer edge, "mixed coast collective", is a nod to bell hooks and her works to explore the intersectionality of race, capitalism, and gender, and their ability to produce and perpetuate systems of oppression and class domination.

Plus, lowercase is more fun and approachable than YELLING IN CAPITAL LETTERS.

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Sage Green

#A0F2C0

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Wild Rose Pink

#F2799C

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Sea Water Blue

#06A0D4

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Wild Rose Purple

#600063

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Night Black

#4A4A4A

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Shell White

#EBEBFF

Every website has a story, and your visitors want to hear yours. This space is a great opportunity to give a full background on who you are, what your team does and what your site has to offer. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know.

If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

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